PAY PER CLICK ( PPC )
PPC or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your products. The working of this method is such that you can target keywords related to your business and can use a goal oriented ad copy to drive customers to particular landing pages on your web site.
PPC is one of the most popular methods to increase your profits and ROI immediately. However, it is possible only if you select the right person to manage your campaigns. Because you pay per click, it is easy to control the budget and return on investment for your campaign.
Digidley is nourish with skilled individual who have years of experience in marketing strategising for various companies around the world. Our team consist of qualified individuals who are certified professionals in Google and Microsoft. Over this time we’ve developed our own unique methodology for managing campaigns from the small start-ups to the very large established leaders in their sector.
If you already have PPC accounts that you’d like our thoughts on, then you can request a PPC audit here.
Our Way of Setting Up Pay Per Click Campaigns
We do tailor-made PPC campaign that’s right for you, we will get to know your business, industry sector and competitors. Then we will work with you to develop a strategy that’s going to deliver the results you need.
Industry Analysis
We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.
Keyword Research and Analysis
We’ll ensure you’re targeting the most appropriate keywords and not wasting your budget on generic keywords.
Competitor Analysis
We will use advanced tools to drill insights on identifying your competitors’ position in the PPC space which will identify your current position and future bidding strategy.
Google Adwords Account Setup
We will set up an account which is called an Adwords Account with Google to start marketing through Search Engines.
Search Engine and Directory Submission
We have years of knowledge in executing SEO campaigns and we will use the expertise to rank your keywords with in the stipulated time frame.
Monitoring, Analysis and Reporting
We will provide you detailed reports on your PPC campaign progress and will continue to improve results by keyword expansion and big management strategies.
At Digidley, we practice various strategies to convert more visitors into buyers through:
- Audits and Analytics Review
- Landing Page Creation and Optimization
- Split Testing and Fine Tuning
- Website Optimization
- Conduct User Feedback Surveys